You might have seen the names of famous beauty brands displayed on huge billboards and purchased them, but do you know what they stand for? Some of you might even have been using them for years without realizing that the names may have significant meanings. Here is a list of beauty brands that have intriguing names.

1. NUXE

In the early 90s, Aliza Jabès discovered NUXE, a small Parisian laboratory, and decided to make it the base for building a beauty brand that blends nature and luxury – also what the brand name stands for. Ever since, the brand has been a pioneer in the cosmetics industry, bringing the best of what nature has to offer at an affordable price.

2. e.l.f. Cosmetics

Did you know that e.l.f stands for Eyes, Lips, Face? Well, now you do! Since coming into being in 2004, e.l.f has managed to become a trusted cosmetics brand worldwide. e.l.f products, consisting of makeup ranges, and bath and skin care items, are sold in over 17 countries. It only sells products that are 100% cruelty-free. The brand also supports the no-fur global campaign run by PETA.

3. SK-II

Secret Key. Yeah. That’s what the brand stands for. Brilliant, isn’t it? What’s even more interesting is how they got around naming it. It happened when their amazing product, Pitera, was found in Japan – at a sake brewery. Since then, this key has been making magic happen in the world of skin care.

4. BH Cosmetics

BH Cosmetics derives its abbreviation from the place that saw its birth, i.e. Beverly Hills in California. It offers high-quality products, ranging from face, eye, and lip makeup to accessories. Based in LA, the brand uses the best ingredients from Japan, Europe, and the US and distributes its products globally.

5. S.W. Basics

Back in 2009, a small business started under the title of Sprout Wellness. Only a few years later, when the founder realized that it wasn’t just about wellness, she rebranded it as SW Basics of Brooklyn. ‘Basics’ covered everything from care and wellness to beauty and makeup. All SW Basics of Brooklyn products are prepared from natural ingredients.

6. OPI

A champion in the nail care industry, OPI stands for Odontorium Products Inc. An award-winning brand, OPI will leave you satisfied with its amazing collection of colors and highly effective formulas. Globally loved by stars and fashionistas alike!

7. M.A.C

Founded in Canada, M.A.C believes in serving all ages, all races, and all sexes. These products are sold globally and are designed by professional makeup artists for those who are looking for that extra oomph in their appearance. M.A.C stands for Makeup Artist Cosmetics. The brand supports the fight against HIV and AIDS.

8. Ciaté

Ciaté stands for Color, Innovation, Aspiration, Trend, and Extraordinary. Its founder, Charlotte Knight, created a whole collection that soon changed the face of nail category in beauty industry. The magic has been on since 2009, and Ciaté is now a global brand producing high-quality nail products.
Now that you know these beauty secrets, there’s more to flaunt. Stay fabulous, keep redefining fashion, and every time you look at the mirror don’t forget to chant YLG – You Look Gorgeous!

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by StyleCraze via STYLECRAZE